This chapter expands on what I found interesting about the first chapter. It explains how advertisments implement rhetoric strategies. There are many strategies listed in this chapter, and it explains how all of them effect people looking at the advertisments. Even something as simple as the definition is considered a rhetorical strategy. Just clarifying what you are advertising can make the difference in whether or not someone decides to buy your product or not.
Even though there are a lot of different strategies, they can all be catagorized into three different groups. These groups, Pathos, Logos, and Ethos, are related to every kind of rhetorical strategy. Every strategy tries to appeal to the viewer somehow and these three groups represent how to reach someone in different ways including: emotionally, logically, or through reason. It is astounding how the millions of ads in the world can all have their strategies placed in a few mere catagories.
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