Design Arguments

     When you design an argument you need to make it so that is grabs the viewers attention. Visuals are a great way to grab your viewers attention so be sure to add them in you paper. On average 70% of readers notice the visual aspect, 30% notice the bold headlines, 5% read the body copy, 15% read the sub captions, and 10% of the readers view the signature. Keeping the reader interested is a very difficult task but is very important.
     Decorum is very important as well when writing, this is just means the appropriateness. THere are three different levels of decorum; grand or high style, middle style, and plain or slow style. Know what style of decorum to use in your paper is very important because it sets up the whole style of your paper and the audience that you want to attract.
     This chapter also discusses academic writing. When you are writing academic writing it is very important to use visuals. Be sure to discuss the visual and that the visual is the focus of the paper. When you insert the picture add a caption underneath it so that the reader knows exactly what the picture means and who it is by.
     After they discussed how to use academic writing the author discuss abstracts. When creating an abstract the writer must have a bio included. This is just where the author describes the type of audience they want to attract. The author then discusses how to design visual arguments and crafting a op-ad. An op-ad is simply just a opinion advertisement.
     Next the chapter discusses when you compose a website to hold your research information and paper the writer must first decide the type of audience they want to attract and determine the purpose of the website. Once these steps are accomplished the writer can decide what level of decorum they should use. After all these steps are complete they can crate a hypertext and a homepage.
     This chapter has showed me how to write different types of papers and about why decorum is so important. It also showed me that using visuals throughout certain types of papers are important as well because it keeps the readers attention.