Invention, arrangement, style, memory, delivery. These ideas are the basis for chapter three. The five catagories, also known as the canons of rhetoric, are all used when composing an argument. An argument is like advertising because you are trying to convince someone of something. If all the canons are used throughout the argument successfully, then the argument is likely to be very convincing.
This chapter goes on to explain each of the canons individually, but the part about the canons that I found most interesting is that they have been used since Ancient Greece. That means that the canons have been used for over two thousand years! If those people could produce a compelling argument with their limited resources, then it should be fairly easy for people to do so today. Maybe that is one of the reasons why there are so many divorces today.
I also found it interesing that the canon style, which describes how someone expresses their ideas to their audience, could effect writing as much as a presentation. In fact, I have found that using style while writing your argument can be a very effective tool.
This chapter goes on to explain each of the canons individually, but the part about the canons that I found most interesting is that they have been used since Ancient Greece. That means that the canons have been used for over two thousand years! If those people could produce a compelling argument with their limited resources, then it should be fairly easy for people to do so today. Maybe that is one of the reasons why there are so many divorces today.
I also found it interesing that the canon style, which describes how someone expresses their ideas to their audience, could effect writing as much as a presentation. In fact, I have found that using style while writing your argument can be a very effective tool.
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