Tuesday, November 15, 2011

Envision Chapter One

This chapter is mainly about the very foundation of this English course. It talks about analyzing texts rhetorically and composing an argument about the text. It explains that rhetoric has been around for a very long time and is used in almost every bit of advertising made nowadays. That is the interesting part for me. I never realized how complex advertising could be. I just thought the companies would try to convince you their product was great in order to get you to buy it, but there is a lot more to it than that.

According to this chapter, rhetoric is a strategy used in almost everything. It is used in billboards with upcoming events, tv shows, political cartoons, posters, and even in presentations from students in our class. The slightest detail can change the aura of the piece. That little change can make someone's mind up about how they feel about the piece. I think rhetoric is interesting because it breaks down something so far, such as how to make someone's mind about that thing, and its process can be very complex.

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