Envision chapter 2 by Clint Kearney

Chapter 2 in Envision explains the different methods used in literature or visual art as seen in magazines or billboards to persuade people for one side or another. The main techniques used to convince and argue in an article is the rhetorical strategy. Apple has done a great job at advertising and persuading people to use their product. People "have" to have the latest apple toy. Also, Apple comes out with a new, updated version of a current product just a few months after Christmas so you will feel behind and go by the the latest product. Many ads and literature articles use different strategies to convince people and one of the most popular one is to compare. Comparing and contrasting the product that is being sold with the rest of products on the market that are similar. Companies want to make you feel bad by telling you what you have is wrong and outdated and not as nice as so-and-so.

The formal terms of persuasion are logos, pathos, and ethos. Logos applies to reason and the logistics behind things, Pathos applies to emotion and how the reader's mood or emotion is being effected and lastly Ethos applies to Character and Authority which applies to the wellbeing and good mindset that the writer or reader is developing quality works of literature. These three rhetorical appeals are the backbone to rhetorical works.