Spencer Teeter
ENG 103
September 20, 2011
Envision Ch. 3 Composing Arguments
When an author begins to compose a persuasive or a paper of an argument they need to carefully construct it to properly capture their audience. There are a number of steps an author needs to go through in order to properly compose and argument. These “cannons of rhetoric” are invention, arrangement, style, memory, and delivery. Each of these is essential in the construction of persuasive communication.
Invention is the process of coming up with ideas. Authors need to gather enough information and have a strong topic to discuss before they can begin to arrange their thoughts into a paper or article. Next is arrangement which is when you will organize your thoughts into a well constructed paper. If points and topics are spread out all over the place and don’t flow into a smooth paper readers will become confused and not finish reading the article or not pick up what the writer is putting down. Organization is key in all papers. Style is also very important because it complements the writers’ arrangement of the paper. Without style a paper is just notes and it doesn’t flow as it should. Style is a big part that is going to keep your readers interested and continue to read your paper. Memory is where the writer recalls supporting ideas to emphasize certain parts of their paper that they really want the audience to take away from the publishing. The final part is delivery. This is the single most important part of the whole process. Delivery is presenting the main argument points to your readers in such a way that you will swing them to go along with your argument. This is what is going to make your audience leave your paper physically but keep them mentally.
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